Media relations

SCENARIO
An association of producers and two of the main consortia for the recovery of exhausted materials (coming from separate collection) promoted a campaign for the engagement of entrepreneurs potentially interested in modifying the packaging of their products.
The campaign also involved national and sector medias.

ACTIVITY
The agency has formulated a series of contents aimed at communicating with medias the data of the recycling of materials and, to the specialized media, the opportunities given by the use of a new packaging.

OUTCOMES
With an approach oriented towards sustainability and the quality it was possible to open a dialogue with medias, and the response was a wide visibility on national medias and a support to the engagement of the entrepreneurs themselves.